Joe Andrew

I'm a Developer

About

Blending Business and Technology: My Journey

My journey into software development began as an extension of my entrepreneurial background. While running my own business, I became increasingly interested in how technology can enhance customer experiences and streamline operations.

What started as a side interest in coding evolved into a valuable skill set that I now use to build web-based projects. Over the past year, I’ve been challenging myself by working on various front-end and full-stack projects.

This website serves as a portfolio of my technical projects combining my user experience focus, and technical skills. Whether developing interactive web applications or refining digital experiences, I enjoy exploring technology since it is a key driver of innovation and also due to the satisfaction gained from better understanding the world around us.

Skills

HTML

CSS

JavaScript

Bootstrap

React

ExpressJS

SQL

PHP

Git

jQuery

Curriculum Vitae

At a glance

Freelance

April 2025

UX Tester

Conducted end-to-end mobile checkout audit for e-commerce site Back Market.
Identified UX bugs, design inconsistencies, and mobile responsiveness issues across key purchase steps.
Delivered structured report with annotated screenshots, screen recordings, and actionable feedback.

Feb 2025 - Mar 2025

Front-End Developer

Collaborated with a conversion rate optimisation specialist to redesign a talent agency’s website.
Provided design feedback on wireframes, ensuring the final implementation aligned with user experience and business goals.
Navigated around the existing website back-end whilst implementing changes using HTML, CSS, JavaScript and PHP.

Founder / CEO

Jul 2018 - Jan 2025

Cocoa Joe's

Founded and grew an artisanal chocolate drinks brand from a market stall to two successful physical locations and an online store.
Led business development, branding, and operations, managing a team of 12 employees.
Secured national media coverage including features in BBC Countryfile, Daily Mail, Express, TimeOut, and guest appearances on ITV and BBC Radio.
Oversaw marketing strategy, digital content, and e-commerce operations, leading to a 79% increase in year-on-year online sales.

Portfolio

Along my path into development, I have created many projects of varying scales to aid in my own learning. Below are the two most ambitious full-stack projects I have undertaken to date.